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Advancing Future-Ready Design Solutions

thinkingXD, founded and led by UX/UI expert Irina Spicaka, is the next-generation experience design practice dedicated to delivering transformative digital solutions for blockchain, finance, AI, and technology-driven businesses. With over a decade of expertise, I specialize in creating intuitive, accessible interfaces, scalable on-brand design systems, and human-centered solutions that align seamlessly with strategic business objectives and user needs.

My capabilities include UX research, competitor analysis, prototyping, usability testing, quality assurance, UX writing, and design management, enabling the transformation of complex requirements into sleek, innovative outcomes. My expertise spans blockchain ecosystems, financial platforms, e-commerce (B2B and B2C), communication technologies, and immersive experiences, strengthened by my art and technology work and certifications in emerging technologies such as AR, VR, and AI.

Through visionary leadership and a results-driven approach, I drive innovation, optimize costs and workflows, and accelerate growth, positioning clients as industry leaders.

At thinkingXD, design is more than aesthetics—it’s a strategic advantage, a forward-thinking process that transforms visionary ideas into impactful, future-ready solutions.

People

irina-portrait.jpg

Irina Spicaka, UX/UI Expert and head of ThinkingXD

Awards & International Recognition

2024 - Nominated for Digital Solution at the
National Design Award of Latvia (The Dematerialised)

2020 - Featured as Influencer and Artist by AdobeMAX -
The Creativity Conference

2019 to 2020 - Scientific Committee Member of the

Conference on Computation, Communication, Aesthetics & X (xCoAx)

2017 and 2018 - Speaker at AWWWARDS Berlin, TALK UX Taipei;  and 
Featured by Adobe Cloud Team

2017 - MIT Technology Review "Newcomer" Award (HOLOPLOT)

2012-2020 - Exhibited Art + Technology works internationally

(New York, Berlin, Milan, etc.)

Testimonials

Adrian Lara Moreno
CTO at MIT Technology Review award receiving German startup HOLOPLOT

Having Irina on our Team was an investment in quality and time. Not only did her simplicity and good eye for design fit really well Holoplot's philosophy, but within a few weeks Irina from scratch designed and drafted the whole software flow. With the collaboration of our developers, we were then able to get a beta product within the first month.

Tristan Lim
Business Development Manager at CodeControl

Irina is one of the top UI/UX designers that we have in our community. Her professionalism and ability have always earned her the highest praise. From fleshing out concepts and creating prototypes, she always managed to successfully capture client's visions. What makes her a standout freelancer is a thirst to try out the newest tools to find the best solutions for clients.

Erin Jeavons-Fellows
Product Design Lead at Delivery Hero Germany

Working with Irina has been a dream. She fit perfectly into our design team. Daily, she demonstrated initiative, patience, and professionalism. I could completely trust her with the output of design for our web platform being visually and technically aligned. The best part was she did it all with a smile.

Michael Chaize
Adobe Creative Cloud Team

Irina was a great guest on our Adobe Live show. She's a great presenter and knows how to share her passion for design and technology. The Behance community has been very impressed by her work and her creativity.

AWWWARDS
Team

Irina was part of our speakers’ lineup at the Awwwards conference in Berlin, in February 2018 and it was a fantastic experience, her talk about the complexity behind creating user-centered and interactive art projects was disruptive, enriching, and a great asset for a large number of attendees interested in technology, sound, design, and visual art.

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